Chapter 3

Let's Customize a Deal

Never change a winning game; always change a losing one.

—Bill Tilden

We've discussed the importance of packaging your company, product, service, or cause. But perhaps you're an entrepreneur and have created a one-of-a-kind product, or you have a company with a new product introduction. Now you have the opportunity to tap in to an even more lucrative market: the market of product premiums.

Come Closer

Prepare Your Products for Premium Profits

You've published an e-book, recorded a webinar, made a full-length DVD on a subject matter dear to your heart, or created the world's tiniest flashlight. Now what? You can sell your product on the Internet or even through traditional retail outlets such as bookstores and video outlets. The real money to be made, however, is by selling your product for use as a premium to a major corporation or organization.

Webster defines premium as “a prize, bonus, or award given as an inducement, as to purchase products, enter competitions initiated by business interests . . . ” Some companies or individuals will offer “Buy One, Get One Free” or offer free samples or free trials of their products.

But others will use a different company's product to promote their own. Remember the free scissors I got when I spent $750 on new knives? This is a perfect example of using your product or service to promote another company's product or service. According to Jeff Lonto in the Trading Stamp Store, the first known product premium ...

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