Lettering

…0.0 Introduction

Lettering is everywhere. It labels the physical environment: road signs, shop façades, fairgrounds, advertising hoardings, underground diagrams, estate agents’ boards, manhole covers. It provides information, prophecy, poetry, stories, humour and tokens of value. It forms printed matter: posters, books, newspapers, magazines, maps, banknotes, cheques, licences and certificates. It identifies and promotes: brands, products, packaging, clothing, bags and shoes. It is both illuminated and animated on film, television, the internet, laptops, Blackberrys, phones, iPods, Game Boys and a plethora of electronic devices. Yet at its simplest it is utilitarian handwriting at the tip of a pencil, as we jot down a phone number. From the ...