12 Writing Meaningful Links

This book is about information on the web much more than it is about getting around on web sites (web navigation). But navigation is also critical.

You’ve seen many examples of links throughout the book, especially in Chapter 3 on home pages, in Chapter 4 on pathway pages, and in the section on same-page links in Chapter 10 on headings. And I’ve promised several times to cover how to write meaningful, useful links. That’s what this chapter is about.


Links can be

• headlines and titles that are
– full sentences, either statements or questions – Are smaller cars as safe as large cars? or Chocolate – Food of the gods? ...

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