Creating an Organic Style Guide
As you create your web content, you and your colleagues may have questions about grammar, spelling, punctuation, and writing style.
Organic = start small and let it grow as issues and questions arise.
Use a style guide to keep the site consistent
At any given time, some aspects of every language are in transition. For example, many words come into English with a hyphen, like “e-mail,” and over time lose the hyphen. But different people and different organizations are at different places in the transition. Some still use the hyphen; others don’t. To have a consistent web site, you have to decide where ...