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Letting Go of the Words, 2nd Edition
book

Letting Go of the Words, 2nd Edition

by Janice (Ginny) Redish
September 2012
Intermediate to advanced
368 pages
7h 19m
English
Morgan Kaufmann
Content preview from Letting Go of the Words, 2nd Edition

1

Content! Content! Content!

The theme of this book is content = conversation. My goal is to help you have great conversations through your web site, mobile app, social media, and whatever future innovations encourage interactions between you and others.

People come for the content

People don’t come to web sites or mobile apps or social media for the joy of navigating or searching. They don’t usually come to admire the design. They don’t focus on the technology. They come for the content that they think (or hope) is there.

People come for information that answers their question or helps them complete their task. They want that information to be easy to find, easy to understand, accurate, up to date, and credible.

Content = conversation

Every ...

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Publisher Resources

ISBN: 9780123859303