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Content! Content! Content!
The theme of this book is content = conversation. My goal is to help you have great conversations through your web site, mobile app, social media, and whatever future innovations encourage interactions between you and others.
People come for the content
People don’t come to web sites or mobile apps or social media for the joy of navigating or searching. They don’t usually come to admire the design. They don’t focus on the technology. They come for the content that they think (or hope) is there.
People come for information that answers their question or helps them complete their task. They want that information to be easy to find, easy to understand, accurate, up to date, and credible.
Content = conversation
Every ...
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