Between the first edition of Letting Go of the Words and this one, the words “content strategy” exploded into the web development world. The first conference devoted to content strategy was in 2010 in Paris. Now there are several around the world each year. Content strategy “meetups” gather every month in many cities. The phrase “content strategy” yields 1.5 million results in a Google search.
Of course, content strategy isn’t entirely new. It’s been a growing practice for at least a decade. And many people who now call themselves “content strategists” had been doing that work for even longer with other job titles.
More on content strategy: Halvorson and Rach, Content Strategy, 2nd edition, 2012
Bloomstein, Content ...