3
Designing for Easy Use
Your site visitors react to the look of your web site or mobile screen before they’ve read anything. If the initial appearance turns them off, you may never get to converse with them.
A study on how people’s judgment of the visual appeal of sites within the first 50 milliseconds holds up on longer looks: Lindgaard, Fernandes, Dudek, and Brown, 2006
Design continues to be important throughout the conversation. Information design – layout, spacing, fonts, color combinations – can help or hinder your site visitors.
For successful conversations, you must develop design and content together. Waiting until the end and just pouring ...
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