5

Getting TherePathway Pages

On a web site with more than a few pages, you can’t complete everyone’s conversation in one click from the home page. But you must help people get to the information they need as effectively and efficiently as possible.

You do that by setting up useful, usable pathway pages.

On some sites, what I call pathway pages are known as landing pages. On other sites, they are gallery pages. What they all share is the primary function of helping site visitors scan, select, and move on.

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Your busy site visitors are trying to get to “the good stuff” – to whatever they are looking for – as quickly as possible. They don’t want to stop ...

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