9

Including Useful Headings

Let’s move from the headline at the top of your content to the headings inside the content. Headings – short and in bold or color – divide your web content on a single topic into manageable pieces.

In a typical conversation, the people who are talking to each other take turns. Headings – especially question headings – are your site visitors’ turns in the conversation.

Good headings help readers in many ways

Well-written headings in well-organized content help readers

• scan to get the gist

• find just the section they need

• follow the flow of your story

• get a quick “bite” of context for each section

• manage the amount they deal with at one time

Thinking about headings also helps authors

Headings form an outline ...

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