Including Useful Headings
Let’s move from the headline at the top of your content to the headings inside the content. Headings – short and in bold or color – divide your web content on a single topic into manageable pieces.
In a typical conversation, the people who are talking to each other take turns. Headings – especially question headings – are your site visitors’ turns in the conversation.
Good headings help readers in many ways
Well-written headings in well-organized content help readers
• scan to get the gist
• find just the section they need
• follow the flow of your story
• get a quick “bite” of context for each section
• manage the amount they deal with at one time
Thinking about headings also helps authors
Headings form an outline ...