10

Tuning up Your Sentences

Now, let’s work on writing the paragraphs, sentences, and words of your web content.

Lists and tables – other good ways to tune up your sentences – next chapter

As part of your content strategy, you must decide on the tone, voice, and style for your web messages, always remembering the key message of this book: content = conversation.

Writing conversationally is not “dumbing down”

Language changes over time. It always has. Our expectations of appropriate style also change over time. They always have.

Over the past century, the style for communicating useful information has become much less formal. And that trend has accelerated greatly with the Internet and social media.

Writing conversationally in plain language with ...

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