Introducing Letting Go of the Words
Letting Go of the Words is about creating great content for web sites, mobile sites and apps, and social media by thinking of content as conversation.
In Letting Go, I call the people you are conversing with your “site visitors.” I realize they may be “app users” or “people who read my blog” or “people who converse with me in social media.” Please allow me to wrap all those phrases into “site visitors.” Thanks.
My goal is to help you give people a successful, engaging experience that satisfies both their needs and yours.
Together, through Letting Go of the Words, we’ll plan, design, select, organize, write, illustrate, review, and test content.
What’s new?
In this second edition, I’ve emphasized the theme ...
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