Business analysis begins with analyzing the organization’s need and options to aid in selecting and funding projects that will bring the greatest value to the business.
Product Management in a Nutshell: Identity product market fit
Your business analyst works with the business owner to fully understand the opportunity or problem and provide an objective analysis to define the business need. Often, business owners will identify a solution without first understanding the need. I bet you can come up with at least three examples in your own experience. These may be called shiny objects. The result is money invested in tools or solutions that may not do anything to improve or bring value to the business. ...