CHAPTER 2
Rethinking Technology Investments: The Information Technology Portfolio
Information technology is an investment like any other we make to create business value. When you strip away all the technical mumbo jumbo we are trying to achieve a few basic business objectives. We need to look at it like a series of investments which on balance must meet our objectives and make a return or will go broke.
Managing Director,
Major Business Unit,
Large Manufacturing Firm
Firms invest in a bewildering array of information technologies: local area networks, point-of-sale devices, image-processing systems, personal computers, scanners, databases, Internet home pages, security cameras, word processing software, and integrated applications suites. Investment ...
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