Lies About Learning

Preface

 

 

In the late 1990s, I used to receive frequent phone calls from suppliers of enterprise learning management systems. Most of them sounded the same to me—some introductory comments, a quick reading of the learning tea leaves, and then the pitch. Most of these calls were uninspiring but pleasant. One company, however, used a pitch that was, shall I say, a little unconventional and very aggressive. I would answer the phone and hear someone shouting something like this: “This is John Smith from [fill in your own catchy Internet-era company name]. Do you know that e-learning will comprise 90 percent of the training offered in your organization ...