CHAPTER 2

The Foundation

Let’s begin with a foundation on which we can agree. There are two financial things every company must do both to survive and be in compliance with the law. It doesn’t matter the size of the company, its industry, or whether it is for profit or not for profit. The company must generate cash and it must report its earnings to the government for a number of reasons including, but not limited to taxes, providing financial performance data if the company is public, and as proof of financial transactions for nonprofits. Failure to do either or both of these will limit your company’s ability to exist long term. I trust you will agree with me on these two ideas. Let’s look at each of these individually.

Generating Cash

Generating ...

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