For those who took the blue pill, life will continue on blissfully, but they live with a significant level of risk. They’ll believe that activities, products, and services cost money. They will overcalculate benefit opportunities. They will invest in projects with a questionable cash flow ROI. They will quote the cost of an invoice or the cost to handle a customer service call. They will continue to make decisions that they feel are best for their organization even though the logical and mathematical evidence suggests they’re wrong.
For those who took the red pill, the business world will seem very different. There are three major areas where you will be able to outperform those who took the blue pill substantially. This ...
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