Chapter 4Surface Attributes
Color
What Is Color?
The first surface attribute that we encounter is that of color. Now, I know what you are thinking: “Oh, no, here comes the boring section on color theory.” Don’t be afraid; I won’t delve into it for too long. While color theory might sound boring, to me it is a fascinating world that when studied and mastered can be used to help bring your messages across to your audience.
Color theory is more than just a bunch of color wheels with primary, secondary, and complementary colors; it is also about “perception,” or how colors interact with each other and how they affect the human psyche. Temperature is a good example of color perception and how it affects the viewer. The brain will immediately interpret ...
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