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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 11

Provide Value (Yes, for Free!)

“Excuse, me, Dave, we’ve never met, but I wanted to introduce myself,” Michael said confidently, as he stopped me at a large social media conference in New York. “I just wanted to thank you for all of the great value you and your company provide,” he continued. “I mean, all of the links, resources, and tips your social media agency has shared, all of the articles you’ve written over the past year—they’ve just been so helpful that I’ve recently started my own social media agency with everything I’ve learned from you. Thanks again, Dave. Keep up the good work. I’ll be watching!”

I felt devastated at first. ...

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