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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 13

Inspire Your Customers to Share Stories

It was November 16, 2008. A tweet from @MeshugAvi led to a phone call, and suddenly, my wife and I were being pitched on participating in a social media fundraiser that was about to launch. The plan was still pretty loosely defined at the time, but it seemed awfully exciting: people would be asked to share on Twitter what they were thankful for around Thanksgiving, and they would have the opportunity to give a donation to the nonprofit behind the event, Epic Change. The nonprofit seemed great. Its mission is to use storytelling to support projects dealing with people in need who can be helped ...

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