CHAPTER 13
Inspire Your Customers to Share Stories
It was November 16, 2008. A tweet from @MeshugAvi led to a phone call, and suddenly, my wife and I were being pitched on participating in a social media fundraiser that was about to launch. The plan was still pretty loosely defined at the time, but it seemed awfully exciting: people would be asked to share on Twitter what they were thankful for around Thanksgiving, and they would have the opportunity to give a donation to the nonprofit behind the event, Epic Change. The nonprofit seemed great. Its mission is to use storytelling to support projects dealing with people in need who can be helped ...
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