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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More, 2nd Edition by Meg Riedinger, Mallorie Rosenbluth, Carrie Kerpen, Dave Kerpen

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CHAPTER 3

Think—and Act—Like Your Consumer

Do you like being disrupted? Do you enjoy when you’re reading something online and a pop-up banner ad gets in the way of the next paragraph? What about when you’re working on a project at the office, the phone rings, and you answer to find a sales guy on the other end of the line trying to pitch his wares?

When I speak at conferences, clubs, and meetings, I often tell my audiences, many of whom are marketers, to place themselves in the role of the consumer. I then ask, “How many of you listen to and enjoy radio commercials?”

No hands.

“How many of you watch and enjoy television commercials?”

A couple ...

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