CHAPTER 14
Inspire Customers and Influencers to Share Your Stories
It was November 16, 2008. A tweet from Avi Kaplan (Twitter.com/MeshugAvi) led to a phone call, and suddenly, my wife and I were being pitched on participating in a social media fundraiser that was about to launch. The plan was still pretty loosely defined at the time, but it seemed awfully exciting: people would be asked to share on Twitter what they were thankful for around Thanksgiving, and they would have the opportunity to give a donation to the nonprofit behind the event, Epic Change. The nonprofit seemed great. Its mission is to use storytelling to support projects dealing ...
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