Chapter 4
Playing — and Winning — the Name Game
IN THIS CHAPTER
Deciding on a company name
Finding out whether the name you want is available
Securing your intellectual property
Thinking about a logo
Switching to a new name
Compared to other decisions you have to make, selecting a name for your LLC may seem simple. However, after you get started on the process, you may soon realize that settling on a name can be one of the most agonizing and time-consuming aspects of starting a business. Don’t believe me? Well, after a few rare and cherished “aha!” moments followed by the discovery that your chosen name is already in use, you’ll be able to relate.
In this chapter, I help you get started in the hunt for a good (and available!) name and tell you the precautions to take so that no one else can nab it. I also give you the scoop on changing the name of your LLC should you ever have the need to do so.
Establishing the Best Name for Your LLC
An inescapable fact of human nature is that ...
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