LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

6. Get It All Done: Your Weekly LinkedIn Marketing Routine

You might be saying, at this point, “Oh my gosh, how am I ever going to get all this stuff done, Brian?” Everything I’ve outlined so far is doable, and I’m going to break it all down for you so you can get everything done, achieve results, and feel like a productive rock star who loves the guy who wrote that LinkedIn book.

The key is to get the setup done and then follow a manageable schedule. Always keep your goal in mind, and track what works and what doesn’t. Figure out which 20% of things get the most results. Then invest 80% of your time into them.

One-Time Setup Activities

The first set of things you need to look at are the one-time activities. These might take a while to complete, ...