16. Social Prospects: The Future of B2B Social Media
What’s the future of B2B social media and B2B marketing? How can we prepare for it? How can we be better prepared than our competitors? The answers to these questions are the focus of this chapter.
People are fascinated by the future. Sci-fi authors and tarot cards readers make money telling the future. And when I speak, I usually get at least one forward-looking question from the crowd. Futurists, authors, and speakers who attempt to anticipate the future play an important role. It’s as if human beings and nations are hurtling forward at a dangerous pace, and we want to know whether we’re about to hit a wall or need to make a turn. Leaders want to know the future, so that they can lead people ...
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