In This Chapter
Getting to know your networking toolkit
Understanding the different degrees of network connections
Getting to know LinkedIn features
Comparing degrees of service
Navigating the LinkedIn menu system
When I hear the terms “social networking” and “business networking,” I always go back to one of my favorite phrases: “It's not what you know; it's who you know.” Now imagine a Web site where both concepts are true, where you can demonstrate what you know and see the power of who you know. That's just one way to describe LinkedIn, one of the top Web sites today where you can do professional networking and so much more. Social networking has gotten a lot of attention over the years, and the two sites that everyone talks about are Twitter and Facebook. Let me state right now, in the first paragraph of the first chapter, that LinkedIn is not one of those sites. You can find some elements of similarity, but LinkedIn isn't the place to tweet about ...