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LinkedIn For Dummies, 3rd Edition by Joel Elad

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Chapter 7

Connecting With and Endorsing Your Network

In This Chapter

arrow Organizing your LinkedIn contacts

arrow Storing conversations and notes about your first-degree connections

arrow Understanding LinkedIn endorsements

arrow Giving your network endorsements

arrow Approving and displaying others’ endorsements of you

Let's look inward for a moment and think about the basic building block of your LinkedIn network — your relationship with each of your first-degree connections. Each of these relationships has a different identity, from the colleague you just met and added to your network, to a lifelong friend. LinkedIn wants to help you manage the qualities of that relationship, not just the fact that you know that person. This way, LinkedIn becomes more of your hub for managing your professional network and building your own brand and/or business.

In this chapter, I discuss how to properly use two of LinkedIn's newer functions, Contacts and Endorsements. I start by discussing how LinkedIn displays and organizes ...

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