In This Chapter
Getting to know LinkedIn Groups
Joining a group
Searching a group
Creating a group
Inviting others to join your group
When it comes to the reasons why people get to know each other, there's more to a professional's life than colleagues and classmates. People have always been drawn to groups based on common interests, backgrounds, or goals, and this natural tendency to join together can be seen from sports teams to Boy/Girl Scouts, from social action organizations to nonprofit charity groups. Naturally, LinkedIn also offers a way for people to connect with each other as a group — LinkedIn Groups.
In this chapter, I discuss the benefits of value in LinkedIn Groups, from information and exposure to growing your network, and cover the overall idea and structure of LinkedIn Groups and what you can expect to find. I then talk about how to search for existing groups on LinkedIn, and I walk you through the steps necessary ...