LinkedIn For Dummies, 5th Edition

Chapter 15

Following Companies

IN THIS CHAPTER

Finding, following, and researching companies using LinkedIn

Creating a Company page

Sharing company updates with the community

Two of the main reasons why people search the LinkedIn network are to find a job and to find a new employee. In both cases, LinkedIn users are trying to learn more about the company, not just the job seeker or hiring manager. Millions of self-employed people who use LinkedIn to promote not only themselves but also their services are always looking for a way to expand their brand and look for new business opportunities. LinkedIn organizes all these efforts under its Company pages.

LinkedIn maintains a directory of Company pages that allow people to learn about each company’s products, services, and job opportunities. Each Company page has at least one administrator who can add his company to the directory, edit the information, connect his employees to the Company page, and provide company updates to the LinkedIn community. LinkedIn members can follow their favorite companies to get company and industry updates, and see how each member’s network is connected to the employees of each company they follow.

In this ...