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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Week 2: Define Goals and Join LinkedIn

When creating any marketing campaign, you should know why you are doing it. And yet I find many people cobbling a LinkedIn profile together for no other reason than someone told them they should. But you have a huge opportunity here to create a marketing tool that might seriously contribute to the success of your business. So take a few minutes to think about why you are using LinkedIn and come up with some goals and metrics you can measure.

Monday: Create Your LinkedIn Account

For those of you who are brand-new to LinkedIn, now it’s time to get started. Even if you have been on LinkedIn for some time, I recommend following along to make sure you have your basics in place.

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