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LinkedIn Marketing: An Hour a Day
book

LinkedIn Marketing: An Hour a Day

by Viveka von Rosen
September 2012
Beginner
384 pages
10h 11m
English
Sybex
Content preview from LinkedIn Marketing: An Hour a Day

Week 16: Building Your Network with Strategic Groups

Participating in groups is one of the best ways I know to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send messages without paying for an InMail. Beyond that is the fact that since you share a group, you already share an interest. This is why it is important to join not only industry- and company-based groups but a few skiing or golfing groups as well. We all know you can make as many deals (or more) on a golf course as you can in the boardroom. LinkedIn groups can work for you in the same way.

Monday: Learn Why Groups Are Important to You

LinkedIn defines groups as a “place for professionals ...

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Publisher Resources

ISBN: 9781118461341Purchase book