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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Week 20: Using LinkedIn Events

The LinkedIn Events feature has been around for a long time (since 2008), but it recently got an overhaul from LinkedIn and is now, I think, easier to use. If nothing else, LinkedIn Events gets great Google juice.

Monday: Learn Best Practices for Event Setup

To find the Events application, select the More tab and click Events. To the right of your page, you will see a yellow Create An Event button. (We’ll check out other people’s events at the end of this chapter.)

As with many applications on LinkedIn, take some time with the title of your event. Not only does a well-keyworded event title have a better chance of showing up in Google, but it is more likely to be found in an event search and clicked on by someone ...

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