Thursday: Showcase Your Skills in Answers
I hate to belabor the point, but consistency is key when it comes to communicating and marketing with LinkedIn. We spent an entire week talking about Answers in Chapter 7, “Weeks 19–22: Get Strategic with LinkedIn’s ‘Other’ Options,” Week 19, so I want to spend this section helping you to:
- Find and create a litmus test for answering questions
- Create an Answers/blog schedule
Marketing via Best Answers
The first thing I recommend is taking a look at some of the individuals who have been vetted as experts by LinkedIn and by the members asking the questions. Look at that what they’re doing; look at how often they’re doing it. For some of you this is going to be an excellent strategy. You are full of information, ...
Get LinkedIn Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
