Chapter 1

Determining Your LinkedIn Strategy


check Deciding your LinkedIn goal

check Understanding your target audience

check Using the proper tone

When you register for a LinkedIn account, the first thing you encounter is the LinkedIn profile. Most people jump in and immediately fill out the fields of the profile, not giving much thought as to why they are on LinkedIn or who will eventually be reading their profile.

Profiles created without a goal or a target audience in mind lack purpose. These profiles don’t catch readers’ eyes and compel them to reach out to the person behind the online persona. You see these profiles on LinkedIn every day. Scanning the profile, nothing grabs you or makes you want to learn more about that person.

To experience success on LinkedIn, you must approach your LinkedIn profile strategically. In this chapter, I show you how to determine your LinkedIn strategy by looking at the three most typical goals people are trying to accomplish on LinkedIn. Once you’ve determined your goal, I show you how to figure out your target audience and discuss the importance of creating a compelling profile tone.

Determining Your LinkedIn Goal

To create a profile that ...

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