Chapter 2
Getting Found on LinkedIn
IN THIS CHAPTER
Optimizing your LinkedIn search results
Determining your keywords
Creating a clickable search result
Increasing your search ranking
LinkedIn helps people connect with opportunity. Whether it’s a new job, a sale, a media interview, a business partnership, or something else entirely, many times the connection starts with a LinkedIn search.
LinkedIn has over 500 million users in over 200 countries. Making sure your profile sticks out and pops up is important. In this chapter I show you how people use LinkedIn as a search engine. I show you the importance of your search result and how to make it attractive and clickable. I also show you how to discover your keywords and how to infuse them into your profile for higher search engine ranking. By the time you finish this chapter, you will have a list of your keywords and the knowledge of how to dominate LinkedIn search results.
Using LinkedIn as a Search Engine
Getting views to your profile doesn’t always start through an Internet search. LinkedIn is more than just a professional network ...
Get LinkedIn Profile Optimization For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
