LinkedIn Profile Optimization For Dummies

Chapter 10

Writing a Compelling Summary

IN THIS CHAPTER

Writing an impressive LinkedIn summary

Showing, not telling, your strengths

Including a call to action

Formatting an eye-catching summary

The Summary section of your LinkedIn profile is where you introduce yourself to your target audience and tell your professional story in a conversational manner. The Summary section is your digital introduction and first impression.

When attempting to write the Summary section, many LinkedIn members are immediately rendered paralyzed. Others find themselves wandering into their kitchen or garage, intent to reorganize. Any task, regardless of how odious, is suddenly more attractive than facing a blank Summary section with the goal of writing about yourself.

In this chapter, I show you how to easily write an impressive, goal-oriented summary that attracts and satisfies your target audience. I discuss why it’s important to write your summary in the first person, and I show you how to format your summary so that people find it easy to read and attractive. I also give you the tips you need to ...