Chapter 2
Getting Found on LinkedIn
IN THIS CHAPTER
Optimizing your LinkedIn search results
Determining your keywords
Creating a clickable search result
Increasing your search ranking
LinkedIn helps people connect with opportunity. Whether it’s a new job, a sale, a media interview, a business partnership, or something else entirely, many times the connection starts with a LinkedIn search.
At the time of this writing, LinkedIn has over 575 million users in over 200 countries. Of those 575 million users, 260 million are active on a monthly basis, and 40 percent are engaging on a daily basis (https://kinsta.com/blog/linkedin-statistics). Making sure your profile sticks out and pops up is important. In this chapter, I show you how people use LinkedIn as a search engine. I show you the importance of your search result listing and how to make it attractive and clickable. I also show you how to discover your keywords and how to infuse them into your profile for higher search engine ranking. By the time you finish this chapter, you will have a list of your keywords and the knowledge of ...
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