Chapter 7
Developing a Compelling Headline
IN THIS CHAPTER
Determining the type of headline you need
Paying attention to SEO
Creating a headline that impresses
Your LinkedIn headline is extremely important. It is the shortened version of your profile. It shows up right underneath your name on the top of your profile, and it tells who you are in 120 characters or less. It is your readers’ first impression of you, and it determines whether they read your profile or click to the next one. This chapter covers how to craft a compelling headline that grabs your readers’ attention and makes them want to learn more about you.
Grabbing Your Reader’s Attention
The LinkedIn headline is one of the main fields of a LinkedIn search result. It also appears at the very top of a LinkedIn profile. The headline also shows up on invitations to connect, above status updates, on LinkedIn messages, and within Group discussions, Pulse articles, recommendations, Who’s Viewed Your Profile stats, and the People You May Know section. Since so many people have the potential to see it, you want to make sure your LinkedIn headline communicates your value and compels people to open your profile to learn more ...
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