Chapter 20
Ten Tips to Leverage LinkedIn
IN THIS CHAPTER
Growing a strong network
Gaining social proof and credibility of your skills
Promoting yourself as a thought leader
Finding assistance
Your profile is optimized and your network is growing … now what? Most people optimize their profile and then disappear off LinkedIn. They forget that LinkedIn is more than just a place to house their profile and accomplishments.
LinkedIn is a social network and a business tool. To truly see results and find that elusive opportunity that people claim is “in them thar LinkedIn hills,” you must get on LinkedIn and use it.
Here are ten tips to help you leverage LinkedIn like a successful goldminer.
A-B-C … Always Be Connecting
In the movie Glengarry Glen Ross, Alec Baldwin’s character shouts, “A-B-C … always be closing!” I like to think of it a little differently in this brave new social media world. Rather than closing, let’s say, “A-B-C … always be connecting!”
By connecting with people on LinkedIn, you are able to keep in touch with them. I like to call it drip-feed marketing. When connected, ...
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