Glossary
Access
Permission to read or view information online or in computer systems.
Advocate
A brand enthusiast who posts messages and helps others understand features or aspects of brands and who may act to raise brand awareness or favorability.
Aggregating content
Collecting information from multiple sources that may be Web-only or a combination of Web and in-house sources, like databases.
Aggregator
A tool or program that collects content from the Web, including blogs, message boards, or forums.
Alert
A notification system that advises when new content is added to a Web site, blog, or other online source.
API
An acronym for Application Programming Interface. APIs allow different software programs to “talk” to one another and share information.
Archive
An accessible history of Web site posts or other types of entries, usually organized by topic or data.
AstroTurfing
A fake grassroots push to generate buzz or interest in a product, service, or idea. Often, an astroturfing movement is motivated by a fee or gift to the writer of a post or comment. (source: The Social Media Guide.)
Attitude
A user's perspective, usually described in terms of positive or negative. Attitudes are commonly captured by thumbs-up/thumbs-down icons or buttons or links that indicate “liking.”
Authentication
The process of validating a person's identity, usually with a username and password.
Blog
A Web page that serves as a personal journal that is accessible by others and often indexed by search engines. ...
