The research was made possible by generous and patient support provided by the business school at Ashridge. Alex Knight, the former Managing Director of the consulting arm of Ashridge, gave us practical and financial support, allowed us to follow the enquiry in the way we believed was most valuable and was tolerant of a two-year study becoming a four-year one. Professor Bill Critchley provided invaluable support and challenge.

Groupe HEC in France gave us valuable support and contacts and helped us to work on a truly pan-European basis.

The core team who undertook the research, in addition to ourselves, was:

Richard Elsner
and from
Groupe HECAshridge Consulting
Gilles AmadoHoward Atkins
Rachel AmatoElizabeth Braiden
Kathleen ...

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