CHAPTER 4CHASE THE INSATIABLE HORIZON
If having a similar mindset as your business partner (or partners) is the first building block to success, it could be said that developing a shared philosophy is the next—and perhaps most crucial—step. In fact, developing a singular guiding principle for your venture is just as important for solo entrepreneurs. Early on in our partnership, Pete and I came up with a concept that would become the main defining principle of not just our business but our lives: the insatiable horizon. “What exactly is an insatiable horizon?” you ponder, intrigued and sweating with the suspense? Well, there are positive insatiable horizons and negative insatiable horizons, but more on ...
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