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Living Proof by Adam von Gootkin

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CHAPTER 10SOCIALLY CONSCIOUS COMMERCE

How Your Business Can Make the World a Better Place

When we think of the stereotypical entrepreneur throughout history, we don’t always imagine the most benevolent of figures. The first thing many of us picture is a wealthy old man with a monocle and top hat, chomping on a cigar as he ruthlessly enslaves workers in his factory; picture a more nefarious version of the Monopoly man. Historically, that image of the cartoonishly immoral industrialist gives way to the greed-crazed, cold-blooded banker of the 1980s typified by Patrick Bateman in American Psycho (which is not to say that all bankers are serial killers—I guess). But although times haven’t changed entirely—the wealthiest people in our state, for example, ...

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