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Living Service: How to Deliver the Service of the Future Today by Mohi Ahmed, Marc Silvester

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Chapter . Introduction: Inside Living Service

Do you ever stop to think how much we take for granted in our everyday lives? What were once hailed as technological marvels we now happily accept. What was once an impossible technological dream is now part of the reassuring furniture of day-to-day living. The magical becomes the habitual with daunting ease.

Think about global travel. Thanks to modern aircraft, journeys that once took months or even years now take just a few hours. To an earlier generation, this would have seemed little short of miraculous. Yet we do not even register it as an achievement. When we see an aircraft we do not give it a second thought. We do not worry about what keeps it in the sky or how many people it can carry. But ...

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