Appendix 1A. ‘Quick’ dynamic alignment diagnostic

Important note: This diagnostic tool will provide a single overall assessment of the alignment between your enterprise and its marketplace. However, to obtain detailed assessments of alignment against specific customers and customer segments, the ‘quick’ behavioural segmentation diagnostic outlined in Appendix 2C must first be undertaken.

Part 1 Instructions

Marketplace

On the following two pages there are eight questions to answer about your organization’s marketplace.

There are two groups of four questions.

The first four questions deal with ‘competitive intensity’ and the second four with ‘uncertainty’. Let’s define each of these factors:

Competitive intensity measures the concentration of commercially ...

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