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Living Supply Chains: How to Mobilize the Enterprise Around Delivering What Your Customers Want by John Gattorna

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Chapter 7. Agile supply chains: Where quick response is paramount

It is the third millennium. We all want to be better, cheaper and faster. Let’s make that faster, faster and faster. Stop the planet, I want to get off! The new breed of enterprises such as Zara, Dell, Cisco and Li & Fung are certainly demonstrating what is possible when it comes to responding to customers in a fast-moving environment, where life cycles are short and variety reigns. The winners in this environment are those that can respond urgently and effectively. Think of the ultimate example set by the crew during a pit stop in a Formula One car race. The highly skilled individuals in the crew work in perfectly executed concert, racing against the clock and doing so in a confined ...

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