Chapter 10. Delivering living supply chains: A bridge to the future

This is not the end; rather, it is the beginning of the new era of living supply chains. We now know much more about the sometimes mysterious mechanisms that shape and drive today’s complex supply chains. We know that viewing supply chains as a linear set of inanimate structures and systems both misunderstands the modern supply chain and underestimates its potential for being a source of competitive advantage. The real driver in the supply chain today is people: we are dealing with living systems propelled by the personality and behaviour of people both inside and outside of enterprises. Our dynamic alignment model showed us how to treat the supply chain as a set of dynamic mechanisms. ...

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