Top 5 Retailers Based on SuperZips Study
In early 2014, our consulting group Beitz and Daigh Geographics teamed up with data provider AggData to study retail locations were most prevalent in the United States Super Zips. Author and social historian Charles Murray first coined the term Super Zips in his analysis of the nation’s zip codes in relation to their percentile ranks in college education and in income. The zip code’s ranking is a number between 0 and 99 representing the average of its percentile ranks in college education and in income. Using 2013 income and population data from Esri, the 1,097 zip codes with rankings of 95 and higher are identified as Super Zips.
By taking AggData’s database of nationwide restaurants and overlaying ...
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