Predictive Location Analytics: The PetSmart Acquisition of Petco
In the fall of 2015 news broke that PetSmart was looking to acquire Petco. Our consulting group Beitz and Daigh Geographic’s thought it would be interesting to look at these store portfolios and study the location analytics of this merger. According to the latest data from AggData, at that time, there were 1,440 PetSmart locations and 1,292 Petco locations (including 127 stores under the Unleashed by Petco brand).
Since this was just a study more geared to marketing our capabilities, we decided to only focus on the stores in the continental United States. Using Esri Business Analyst Desktop GIS software we discovered that 62 percent of Petco locations are within a 10-minute ...
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