Chapter 5. Consumer applications

This chapter covers

  • Applications for navigating to a destination
  • Applications for connecting to other people or local places
  • Applications to provide entertainment
  • New application frontiers

A true explosion has occurred in the number and variety of location-based services being offered to mobile consumers recently, ranging from the practical to the more leisure-based services. Whether on the iPhone or high-end mobile phones, LBS applications have proved a hit with consumers and make up around 25% of mobile downloads (and as we noted in chapter 1, this percentage is still growing!).

On the practical side, navigational applications and downloadable widgets of the find-a-restaurant type that link to a central server ...

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