There is no such thing as a free lunch.
This chapter covers
The old adage popularized by Milton Friedman is beginning to apply to an ever-greater number of mobile and web services, with LBS being no exception. Although the principle of a free or subsidized service was commonly used to prompt early adopters to try out LBSs (particularly in the case of location-based social networks), global economic conditions since the 2008 credit crisis have brought monetization to the fore.
Today’s investors in mobile start-ups expect a clear, credible, and sustainable plan for generating revenues. Gone are ...